Our Story

Built for the reality of shift work.

Created by people who live it every day.

Cloudcraft™ was created by three brothers, all working in frontline emergency services, who know what it means to come home exhausted, overstimulated, and desperate for real recovery before clocking back in.

Different shifts, same problem.

Kevin and Kyle work at busy career fire departments in California. Jason is a night-shift Physician Assistant in a Pennsylvania ER. Their surroundings are different but their experience is the same – caffeine, constant stress, irregular schedules, and overtime erode their sleep quality and leave them exhausted by the time they make it home to their families. 

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This story is not unique – it is echoed by shift workers in different fields across the world. 

 

Poor recovery doesn't stay at work. It affects our health, our relationships, our performance, and how we show up for the people who matter most.

We searched for answers.

Like many shift workers, we spent years searching for better sleep and recovery. We met with sleep specialists, worked through Cognitive Behavioral Therapy (CBT-I), refined our nutrition and training, optimized our sleep environments, and experimented with countless approaches that promised better rest. 

 

Along the way, one lesson continued to stand out:  

Recovery is rarely solved by a single ingredient, product, or shortcut. 

 

The most sustainable results come from supporting the body’s natural ability to recover while fitting the realities of everyday life. Instead of continuing to search for the perfect solution, we set out to build a better approach to recovery.

From philosophy to formulation.

We partnered with an experienced US manufacturer to create a formula that reflected everything we had learned along the way. Every ingredient was chosen with intention. Every dose was selected for a reason. We focused on transparency over proprietary blends, evidence-based formulation over trends, and selected ingredients that work with the body’s natural recovery processes. That same philosophy guides how we manufacture and test every batch.

  • No added melatonin
  • No sedatives
  • No caffeine
  • Made in the USA
  • Manufactured in a cGMP-certified facility
  • Transparent claims and 3rd party testing​​​

Cloudcraft reflects what we believe a recovery product should be: thoughtfully formulated, transparent, and built for real life.

Cloudcraft & Frontline Foundry

We teamed up with Kyle's wife Frances, who has a background in Biomedical Engineering, to create Frontline Foundry LLC. Our mission is to help solve the rest and recovery cycle that millions of shift workers like us face every day with purposeful nutritional supplements that fit our unpredictable lifestyles. Our flagship product is Cloudcraft, available this fall.

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We report for duty every week and we'll be with you on this journey each step of the way. 

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– The Frontline Foundry team

"We put all this maintenance into our houses so they keep from breaking down over time. I'll probably have a few houses in my lifetime, but I'll only have one body and I'll do whatever I need to maintain it."

– Nick D. (one of our Fire Engineers)

What can you do today?

Cloudcraft will be available for order in Fall 2026 .

Join the first wave and sign up for our free Founders List. You'll have early, guaranteed access and a host of perks only available to Founders List e-mail subscribers:

30% – single order launch discount

20% – subscription discount

10% – friends & family discount code

Direct input on next gen flavors and products

We'll send occasional updates and newsletters. We will never share your information, we won't bombard you with ads, and you can unsubscribe at any time.

THE PEOPLE

Meet the Frontline Foundry Crew

Kevin Fritz

President and Chief Operating Officer

Kevin began his career as a student resident firefighter at UC Davis while studying Managerial Economics. He became a paramedic and worked for a number of agencies before landing at the California fire department where he works as a fire engineer today.

Kyle Fritz

Chief Planning, Finance, and Business Operations Officer

Kyle studied Managerial Economics at UC Davis while working as an EMT. He managed an ambulance company after graduation, went to paramedic school, and now works as an engine captain and a helicopter rescuer at a large fire department in California.

Jason Fritz

Chief Research, Quality, and Education Officer

Jason studied Human Physiology at  University of Oregon, with minors in Business Administration and Biology, and then earned a Master’s Degree in Physician Assistant Studies from Salus University. He started his career as an EMT and now works in an emergency department as a Physician Assistant on night shift.

Frances Fritz

Chief Marketing & Brand Officer

Frances studied Biomedical Engineering at UC Davis, with a minor in Technology Management. She later earned a Master's Degree in Business Administration while working in medical case management software.